When you post a video, TikTok records its performance statistics to recommend your upcoming videos to the relevant viewers. And most importantly, when you delete a media file it affects your performance data on TikTok and also your page algorithm.Deleting 50 videos which were getting 10 or 20 likes will deprive you of 500 to 1000 likes on your page. Deleting it may lower traffic on your other videos. Sometimes a video which is not doing good on TikTok might be serving just as a redirecting agent to other videos on your page. An influencer’s content has internal connections between all their files, and one media file redirects the viewers to other media files.
It is likely that you published your support page for Messi 10 years ago, when he was a promising footballer, and it is now that the page is getting traction. Sometimes it takes years to finally have a “head” account in TikTok. It is very unlikely that a video gets picked up instantly. James McAllister, a corporate blogger on niches like technology, social media and content, believes that deleting TikTok videos is not the ideal option and instead archiving them is a better alternative.Ĭheck out some of the reasons for why not to delete your videos: Or maybe video drafts are consuming a lot of your device’s memory, decreasing its speed, and you want to clear up some space.Įither you will have to change the settings to disallow other public viewers to access the media content (more on this later), or you will need to delete that particular file altogether.īut deleting content is not the best option for you as a TikToker. Or you want to remove one TikTok video from your account for a few days, but want to make it live again some time in the future. Once your content is posted, either you can choose to keep it on the TikTok servers or delete it, but not archive it.īut what if you did not want a particular video to be in front of the audience for the time being, because you want to edit some parts of it?
Archiving your TikTok videos can save you many hours of work in reproducing them again when needed.īut the TikTok app has no built-in “archive video” feature.
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